Smart Decision Making Combo

📘 SMART DECISION-MAKING BOOK SET
A powerful duo that helps you understand how and why we make decisions – and how to make better ones.

Includes 2 insightful books:

1. How We Decide

We constantly make decisions in our daily lives — from the smallest, routine tasks to life-changing matters. But have you ever wondered how your brain actually makes these decisions?

In How We Decide, author Jonah Lehrer takes readers on a journey through the workings of the brain, using real-world examples of both ordinary and critical decisions.

You’ll gain deep insights into the inner workings of the brain and learn that it’s emotion — not logic — that often leads to the smartest decisions. This thought-provoking book will change the way you think about decision-making and help you better understand your own behavior in moments of choice.

2. The Paradox of Choice

This book is valuable for two key reasons.

First, it makes a compelling case that having fewer choices may actually lead to greater well-being — and that too many options can overwhelm us and make decision-making much harder.

Second, it offers an engaging introduction to current psychological research on how choices affect our lives and happiness.

“It’s hard to enjoy life when we’re constantly regretting our decisions — always thinking there might’ve been a better option. If you’re always second-guessing, you’ll struggle to be satisfied with ‘good enough.’ Worse still, you might even feel regret before you’ve made a decision, simply by imagining better possibilities. This cycle of doubt can trap you in anxiety and indecision — even before any real choice is made.”
— Daniel Kahneman, Nobel laureate in Economics

As American society becomes more advanced and people gain more freedom to pursue anything they want, they ironically become less happy.
The Paradox of Choice explains why — and what we can do about it.

Alpha Books proudly presents the Smart Decision-Making Book Set — helping you make more confident, satisfying, and emotionally intelligent decisions in an overwhelming world.